“The goal is not to be emotionless. The goal is to be emotionally aware.” — Brené Brown
If you’ve ever felt the urge to “keep a level head” or “leave emotions out of it” when making a financial decision… you’re not alone.
The financial world has long prized rationality above all else, casting emotion as the enemy of good investing. But the truth is: your emotions are not the problem. In fact, they might be part of the solution.
At WellsFaber, we believe emotional awareness is a strength, not a shortcoming. It’s what allows us to make choices that reflect not just the numbers, but the life we actually want to live.
Your gut instinct, that flutter of anxiety, the sudden rush of excitement; these feelings don’t come from nowhere. They’re informed by decades of lived experience. Every investment choice, career move, windfall or worry you’ve encountered has shaped your emotional response to money.
Rather than trying to suppress those reactions, we encourage our clients to listen to them. What is this feeling telling me? Where does it come from? Is it rooted in fear, hope, memory, or meaning?
In many cases, these insights become guideposts that point toward values, priorities, and even past patterns, helping us make more aligned decisions.
When we dismiss emotions, we don’t become more rational, we become disconnected. Disconnected from our goals, from the people we’re planning for, and from our deeper motivations.
This disconnect often leads to avoidance, impulsivity, or a sense of paralysis when facing financial decisions. We might sit too long on cash, delay writing a will, or overreact to market volatility.
By contrast, acknowledging our emotions — especially the uncomfortable ones — helps us build clarity. It gives us language for our fears and desires, and it invites us to plan with intention instead of reaction.
We like to think that our wealthspace is where our emotional intelligence meets financial wisdom. It’s the space where goals, values, and resources come together to support the life you want to live.
And emotions are essential to this space.
They tell you when you’re overcommitted. They warn you when something feels too good to be true. They alert you to misalignment. And — when listened to carefully — they affirm when you’re on the right path.
At WellsFaber, we don’t believe in leaving your emotions at the door. We invite them in because they’re part of your story, and part of your strength.
We’re here to help you interpret, integrate, and act with confidence. That’s how you build a life — and a legacy — from the inside out.
We advise, you thrive.